We’ve partnered with GM Canada and several of their brands: Cadillac, Buick, Chevrolet for influencer outreach. We suggested key influencers that fit each of those brands for specific vehicle launches, drive events and custom influencer programs. BHD reached out to these influencers to extend invitations on behalf of GM Canada. With these combined efforts GM Canada was able to partner with bloggers, to produce the necessary content at a level of quality that produced efficacious results. One thing we focused on is the fact that building and sustaining a brand requires customer engagement. Building customer loyalty also requires customer engagement, and the most effective way to engage the target audience of any business or brand is through high quality, genuine and authentic content that the readers and viewers will find informative and relevant. This is an example of how we delivered on for our partners.