Blog

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Playlist – Tune into some of my top songs

I take great pleasure in creating playlists and sharing music on social media. Many people have been asking about the songs I post on my IG stories or twitter, I decided to get back to making playlists of what I am currently listening to. Some...

Daniella, The BHD, Naskademini

Reclaiming my platform

June 2016, I started a job in PR for a great company. I was so excited about the job, it moved me back to my beloved Toronto from Montreal. I felt overjoyed that life was aligning offering me everything I was longing for.  I remember...

Marketing Podcast, Marcus Troy, Naskademini, BHD

The Return of “What A Time To Be Online” Podcast

If there is one thing I get passionate about discussing (other than music) it's marketing. It fascinates me to have conversations about current trends in marketing - including the ever so changing space of influencers, influence, marketing consideration and conversion. Marketing is continuously evolving - and one of...

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5 Things Influencers Wish Brands Knew

Working with influencers regularly must be quite the task I can imagine. Every day there is someone new and it now makes the task even more difficult to be inclusive and select the appropriate ones for each brand or project. Once you've identified the right influencers...

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Brand Partnerships – 5 Things To Keep In Mind When Creating Partnerships

While the marketing and social media landscape is continuously changing, one theme that remains constant is brand partnerships. I've been developing partnerships for a little over 10 years now and I've seen how the right partnerships can help your brand grow beyond measure. Partnerships, especially...

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“Black women are beautiful because we exist”

For far to long we have had to prove our bodies, our beauty & our names not only to others but to ourselves. Why is it that we try to look like them yet they try to look like us, and neither ever achieve the...

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First-Time Homebuyer FOMO

I’m at that age where so many things seem to fall into FOMO and I’m not talking about music festivals. Now more than ever, I long to make my first big purchase and become a first-time homebuyer. Part of it I must admit is because...

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Woman Of The Week – Alyssa Atkins

Name… Alyssa Atkins   Passion… Entrepreneurship, growth marketing, feminism, cheeseless pizza.   9 to 5… I head up marketing at CareGuide, a company that matches families with care providers, whether they need a sitter, housekeeper, house sitter, senior care, nanny, or pet sitter. It is not really 9 to...

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Who Are “THEY”? What Are You Stopping Yourself From Doing?

Who are they? I can't help but think that sometimes we create obstacles that prevent us from moving forward. These days we call them "THEY", these people that are apparently stopping us from doing what's next, or don't want us to prosper and be the...

Blackgirl Magic, Melanin, Black Women, International Women's Day

Happy International Women’s Day! Make It Count.

Today is International Women's Day and I wanted to express my gratitude in writing for all the wonderful women in my life. To me this day is just as much about celebrating the women who carry us, inspire us, give us a shoulder to lean...